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Why is it important to have business measures?

One of the questions I often get asked as a Business Coach is, “Why is it important to have business measures and KPI’s”

Business measures and key performance indicators (KPIs) are important because they help businesses track progress towards their goals and identify areas where improvements can be made. Here are some specific reasons why business measures and KPIs are important:

  1. Focus on objectives: Business measures and KPIs help businesses stay focused on their objectives and ensure that all efforts are aligned towards achieving those objectives and business plans.
  2. Performance tracking: By measuring and tracking key metrics, businesses can monitor their performance over time and make data-driven decisions based on that performance.
  3. Identify areas for improvement: KPIs can highlight areas where performance is falling short and help identify areas where improvements can be made. This then allows businesses the opportunity to look at how they optimise their operations, reduce costs, and improve efficiency.
  4. Accountability: Business measures and KPIs create a sense of accountability within the organisation as a whole. When everyone is working towards specific targets, there is a greater sense of responsibility and ownership, which can lead to improved performance and greater buy-in to the business culture.
  5. Benchmarking: Measuring and tracking KPIs allows businesses to benchmark their performance against industry standards or competitors. This can help identify areas where the business is falling behind and further opportunities to catch up or surpass others.
  6. Motivation: Setting KPIs and tracking progress towards them can provide motivation for employees and teams to work towards common goals, leading to improved engagement and job satisfaction.

Overall, business measures and KPIs are essential for businesses that want to succeed in today’s competitive landscape. By using data-driven metrics to measure performance, businesses can make better decisions, optimise their operations, achieve their business goals and plan more effectively.

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